MontBlanc – An Ecommerce Marketing Review

How to justify a massive price point in a commodity market.

Robert Collier’s Structure To The Perfect Sales Letter

Reading the classics is way more important than keeping up to date with the latest trends. When trends come and go, this will stay with you forever.

Dave Gerhardt teaches us to market better with these 10 Laws of Copywriting

Dave nailed his 10 laws of copywriting. Nailed em. Well Done, Dave. I’ll be using these from here on in.

I’m going to Copy School

A new series on the blog, I’m calling it “copy school”, where I do things to make myself a better copywriter and I tell you about it.

Here, I analysed a famous print ad from John Caples.

The Need For Good Copy.

Good copywriting cuts through digital marketing like a hot knife through butter. It’s everywhere you look.